Kit Pharo – April 2010

Meet our trainer of the month Kit Pharo. In the 80's, Kit found he needed to change the focus of Pharo Cattle Co. "My new goal was twofold. I would do whatever I could to increase production without increasing expenses, as well as doing whatever I could to reduce expenses without reducing production. I wasn’t going to ignore production, but I realized that my management decisions needed to be profit driven instead of production driven. Unfortunately, most farmers and ranchers have been programmed to be production driven. They know how to increase production, but they are going broke in the process." Are you ready to change your mindset? Are you struggling with the "how to" of changing your direction? Mr. Pharo breaks down the problem and lays out the solution in simple to understand terms.

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